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GRADUATE CERTIFICATE IN MARKETING

Program Description

The Graduate Certificate in Marketing prepares students with the knowledge and tools they need to be a marketing department director, manager, or officer.  The program emphasizes the global aspects of marketing, the preparation of various specialized plans for marketing, sales, and advertising and the relationship between the marketing department and other departments of the firm.

 

Program Learning Outcomes

  1. Select solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories, that influence the relationship between markets nationally and globally taking into account economic and social-culture systems.
  2. Have the ability to assess test marketing concepts and evaluate their application in marketing research.
  3. Employ internal marketing as an effective method for small and medium-sized enterprises and evaluate challenges to international entrepreneurship.

 

Course Requirements (9 Credit Hours Required)

BUS 510 Marketing Management 3 credit hours
BUS 612  Market Research 3 credit hours
BUS 652 Entrepreneurial Marketing 3 credit hours

 

GRADUATE CERTIFICATE IN ORGANIZATIONAL LEADERSHIP

Program Description

The purpose of the Graduate Certificate in Organizational Leadership is to provide students with the skills and practical and theoretical concepts that will assist them when seeking promotions or positions in upper management and leadership positions.  This program is designed to prepare diverse adult learners to become effective, change-oriented leaders.

 

Program Learning Outcomes

  1. Develop mastery of functional components of business-economics, marketing, accounting, finance, law, organizational behavior, and leadership.
  2. Develop strategies that provide solutions to organizational behavior problems using various problem solving techniques that take into account ethics and diversity.
  3. Integrate the exemplary practices of leadership in the context of organizational behavior, and apply critical thinking and reasoning skills in the work environment.
  4. Evaluate and apply concepts and processes for sustaining organizational change by constructing a framework for the diagnosis and feedback of implemented change strategies and make necessary changes in an ethically responsible way.

 

Course Requirements (9 Credit Hours)

BUS 500 Organizational Leadership 3 credit hours
BUS 540 Organizational Behavior 3 credit hours
BUS 641 Leading Strategic Change with Organization 3 credit hours

GRADUATE CERTIFICATE IN EXECUTIVE MANAGEMENT

Program Description

The Graduate Certificate in Executive Management is designed for students who have already received a degree and are typically employed in a management position and are desirous of obtaining the skills, knowledge and attitudes necessary for personal advancement as a management executive.  A focus of the program is emphasis on becoming an effective leader with a capacity to lead in any specific geographical area in the world.  The content of the four courses in the program are offered with a global perspective and customized assignments, using detailed case study research as specifically associated with the current or intended occupations of all students

 

Program Learning Outcomes

  1. Develop mastery of functional components of business: data analysis, strategy, marketing, and organizational change.
  2. Evaluate all facets of strategic implementation and execution for a sustainable competitive advantage and the benefits and risks of expanding business through mergers and acquisitions.
  3. Demonstrate an in-depth understanding of executive management and the responsibility for growing organizations. Describe how to apply concepts of various cultural, political, and legal aspects to international business activities when competing globally.
  4. Construct strategic initiatives to manage and sustain change, including implementing change management of organizational growth into global and international markets.

 

Course Requirements (12 Credit Hours Required)

BUS 525 Strategic Management in a Globalized Economy 3 credit hours
BUS 604 Data Analysis and Business Intelligence 3 credit hours
BUS 612 Market Research 3 credit hours
BUS 641 Leading Strategic Change within Organization 3 credit hours

 

GRADUATE CERTIFICATE IN BUSINESS ADMINISTRATION

Program Description

The Graduate Certificate in Business Administration prepares individuals for careers in management.  More specifically, its aim is to provide an opportunity for men and women to develop knowledge, abilities, attitudes, and understanding that will constitute a foundation for growth into competent business management professionals.

 

Program Learning Outcomes

  1. Develop mastery of functional components of business-economics, marketing, accounting, finance, law, organizational behavior, and leadership.
  2. Integrate the exemplary practices of leadership in the context of organizational behavior, and apply critical thinking and reasoning skills in the work environment.
  3. Select solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories, that influence the relationship between markets nationally and globally taking into account economic and social-culture systems.
  4. Develop strategies that provide solutions to organizational behavior problems using various problem solving techniques that take into account ethics and diversity.

 

Course Requirements  (Applicable for credit toward MBA)

BUS 500 Organizational Leadership 3 credit hours
BUS 510 Marketing Management 3 credit hours
BUS 540 Organizational Behavior 3 credit hours