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Bachelor of Business Administration (BBA)

Bachelor of Business Administration (BBA)


Our Westcliff Business Degree, Bachelor of Business Administration (BBA) program, whether taught via the online or hybrid platform, leads undergraduate students onto the next step in their business careers. At Westcliff University, BBA students become knowledgeable about a wide variety of disciplines, including finance, accounting, marketing, operations, sales, and information technology.

Our professors, all of whom are senior managers in their respective fields, partner with BBA students to develop their verbal and written communication skills. Students lead group discussions and make presentations in class, and are encouraged to share their distinct perspectives.

Students also learn how to present their ideas professionally so that hiring managers really see what they have to offer. Learning how to think critically, analyze data, and problem solve are integral components to an Westcliff Business Degree (Bachelor of Business BBA) degree.

BBA Program Description

The Bachelor of Business Administration (BBA) degree prepares graduates to seek employment in entry-level positions in various industries of budgeting, accounting, payroll, personnel, computer systems, risk management, facilities planning and management.

The performance outcomes which are required for the completion of the program include: class participation, response to discussion questions, writing research papers, presentations, case study analyses, quizzes, mid-term and final examinations (Comprehensive Learning Assessments).



BBA Program Learning Outcomes

BBA Program Learning Outcomes

Westcliff University wants to produce capable and knowledgeable students who manifest an understanding of work and careers and an ability to adapt quickly to the expectations of employers and the work environment. To this end, we strive to realize the following set of program outcomes for all our undergraduate Business Majors.

The Bachelor of Business Administration encourages students to achieve the following educational objectives:

Differentiate and discuss the functional components of business – economics, marketing, accounting, finance, law, and management
Demonstrate effective presentation of business analyses and recommendations through written forms of communication appropriate to the intended audience
Demonstrate effective presentation of business analyses and recommendations through oral communication of conventions and forms appropriate to the intended audience
Demonstrate the ability to recognize the need for information, be able to identify, locate, evaluate, share and apply the information effectively to facilitate problem-solving and decision-making
Illustrate the value of diversity when developing a global perspective
Use independent, critical thinking and reasoning skills to identify problems and apply problem-solving abilities
Employ a sense of ethics and values which can be applied in a personal and professional environment
Construct and apply aspects of team development and construct for the purpose of solving business problems and attaining organizational goals
Analyze business problems through quantitative reasoning and methods by obtaining, evaluating and interpreting the data

Program Requirements

  • Admissions Requirements

    For acceptance into an undergraduate Bachelor of Business Administration Degree program, applicants must satisfy one of the following criteria:

    High school diploma from a university-recognized high school with a minimum 2.0 cumulative GPA or university-recognized high school equivalency such as GED, TASC, or HiSET;


    High school diploma plus a previously earned Associate-level or higher degree from a nationally, regionally, or government-accredited college or university;


    High school diploma plus twenty-four (24) college-level credits (does not include remedial credits) from a nationally, regionally, or government-accredited college or university earned with a minimum 2.0 cumulative GPA;


    Approval from the Admissions Committee following a review of factors considered essential for academic success, including previous academic progress, non-academic achievements, and any additional information requested by the Committee as they relate to standards set by the University's governing bodies.

  • Graduation Requirements

    The Bachelor of Business Administration program consists of a program requirement of 120 credit hours, including 60 credits of Core Business Courses, 30 credits of Integrative Studies Courses, and 30 credits of Elective Courses. Students may choose to complete a 15-credit concentration or a 30-credit dual concentration to satisfy their elective requirements. Students must complete one-hundred-twenty (120) prescribed credit hours with a program grade point average of 2.0 or higher.

    Students may transfer up to 60 Integrative Studies and elective credit hours to Westcliff from another accredited school. Additionally, students may be granted course waivers for up to 30 credit hours of the Core Business Courses. In any option, 54 of the 60 Integrative Studies and elective credit hours must have academic content. Please refer to the Transfer Credit and Course Waiver Policies for more detailed information and requirements. 

    Students must apply for graduation and meet all academic and financial requirements. Upon graduation and fulfillment of all graduation requirements, students will receive a Bachelor of Business Administration.

  • Practical Learning Experience Requirements

    Westcliff University requires all students enrolled in undergraduate-level degree or certificate programs in the College of Business to successfully complete a Practical Learning Experience (PLE) as a graduation requirement. Westcliff University degrees and certificates are designed to prepare students for the professional workforce, and the knowledge and skills learned throughout their program are directly applicable to the industries to which they are associated. Practical learning allows students to further refine the associated knowledge and skills through guidance, oversight, and feedback from industry experts and professionals while also building a stable network and gathering references to support their career needs. Students are encouraged to take full advantage of the opportunities afforded to them in practical learning and maximize their potential career placement or advancement upon graduation.

    The undergraduate PLE requirement is satisfied by completing a credit-bearing internship course that is assessed on a Credit/No Credit basis. During practical learning, students engage in empirical experiences, in addition to participating in assigned course activities. This practice reflects Westcliff’s commitment to a practical and relevant education and the value of applied, experiential learning. Students who have this experience demonstrate a more successful transition into a new career or career advancement. Students are encouraged to complete as many PLEs as their schedules will permit in pursuit of the completion of their program(s).

    Undergraduate practical learning opportunities exist on- and off-campus. Off-campus practical learning requires prior University approval, and F-1 students must have Curricular Practical Training (CPT) authorization to participate in off-campus practical learning. Students are responsible for developing and demonstrating the skills necessary to be successful in a PLE. In addition to contemporary and growing industry knowledge, students should also be prepared to demonstrate professionalism, effective communication (written, oral and digital), and integrity while engaged in practical learning. The faculty facilitating internship courses associated with Practical Learning Experience assess these qualities and provide valuable feedback regarding their development to students throughout each experience. Students may reach out to Career Services with any questions about practical learning at the undergraduate level.

Program Information

  • Required Courses

    Bachelor of Business Administration Program Requirements – 120 Credit Hours Total

    Core Course Requirement – 57 Credit Hours Total

    ACC 300 Principles of Accounting- 3 credit hours
    BUS 300 Foundations of Business - 3 credit hours
    BUS 306 Introduction to Business Law - 3 credit hours
    MTH 300 Foundations of Statistics -  3 credit hours
    ECO 300 Principles of Microeconomics - 3 credit hours
    ECO 301 Principles of Macroeconomics - 3 credit hours
    ENT 300 Essentials of Entrepreneurship - 3 credit hours
    ENG 315 Business Communication- 3 credit hours
    FIN 300 Essentials of Corporate Finance - 3 credit hours
    LDR 300 Introduction to Leadership - 3 credit hours
    LDR 303 Foundations in Operations Management - 3 credit hours
    MGT 300 Fundamentals of Decision Making - 3 credit hours
    MGT 100 Introduction to Sales Management - 3 credit hours
    MKT 301 The Necessities of International Marketing and Culture - 3 credit hours
    MKT 300 Principles of Marketing - 3 credit hours
    MKT 302 Principles of Advertising - 3 credit hours
    ORG 300 Introduction to Organizational Behavior - 3 credit hours
    RES 300 Introduction to Business Research - 3 credit hours
    TECH 310 Management of Information Systems - 3 credit hours

    Capstone Course — 3 Credit Hours Total
    CAP 400 Development of Business Strategy - 3 credit hours

    Integrative Studies (General Education) Courses — 30 Credit Hours Total

    Communication - 12 credit hours
    Mathematics - 6 credit hours
    Humanities - 6 credit hours
    Social & Behavioral Sciences - 3 credit hours
    Physical & Biological Sciences - 3 credit hours

    Elective Course OPTIONS – 30 Credit Hours REQUIRED

    BUS 304 Business Ethics - 3 credit hours
    DCS 401 Query Design and Analysis- 3 credit hours
    DCS 404 Artificial Intelligence & Machine Learning - 3 credit hours
    ENT 400 Analytical Approach to Innovation-Driven Entrepreneurship - 3 credit hours
    ENT 401 Entrepreneurial Innovation Management - 3 credit hours
    ENT 402 Negotiation Theory and Skills for Entrepreneurs- 3 credit hours
    ENT 403 Feasibility Analysis for Sustainable Entrepreneurship - 3 credit hours
    ENT 404 New Product Development for Entrepreneurs - 3 credit hours
    ENT 401 Entrepreneurial Innovation Management - 3 credit hours
    FIN 400 Working Capital Management- 3 credit hours
    FIN 401 Financial Institutions and Markets - 3 credit hours
    FIN 402 Corporate Financial Decisions - 3 credit hours
    FIN 403 Financial Derivatives - 3 credit hours
    FIN 404 Investment Decisions - 3 credit hours
    HRM 400 Fundamentals of Human Resource Management - 3 credit hours
    HRM 401 Compensation and Reward Management - 3 credit hours
    HRM 402 Strategic Human Resource Planning - 3 credit hours
    LDR 301 Public Relations - 3 credit hours
    MGT 303 Online Business - 3 credit hours
    MGT 400 Performance Management - 3 credit hours
    MGT 401 Management of Labor Relations - 3 credit hours
    MGT 402 Customer Relationship Management - 3 credit hours
    MKT 303 The Psychology of Consumer Behavior - 3 credit hours
    MKT 304 Principles of Branding - 3 credit hours
    MKT 305 Mass Communication and Media - 3 credit hours
    MKT 400 Applied Marketing Analytics - 3 credit hours
    MKT 401 Social Media Strategy - 3 credit hours
    MKT 403 Digital Marketing Strategy - 3 credit hours
    MKT 404 Integrated Marketing Communication - 3 credit hours
    SPM 400 Contemporary Issues in Sports & Exercise Science - 3 credit hours
    SPM 401 Organizational Sports & Strategic Management - 3 credit hours
    SPM 402 Leadership Principles for Sports Management - 3 credit hours
    SPM 403 Sports Psychology - 3 credit hours
    SPM 404 Sports Facility & Events Management - 3 credit hours
    TECH 310 Management of Information Systems - 3 credit hours

  • Program Concentrations

    AR/VR Mobile Game Development  - The Augmented Reality/Virtual Reality (AR/VR) Mobile Game Development concentration is designed to lead students in preparation for a certification in Unity game development. Topics include simple game design concepts and structure, AI and intelligent behavior in Unity, Unity game development fundamentals, and technologies associated with augmented and virtual reality systems.

    Cloud Computing - The concentration in Cloud Computing is designed to provide students with a foundation in cloud computing technologies for business. This program is ideal for professionals who are interested in the field of cloud computing and who may have experience but do not have formal training. Students will learn technologies, processes, and management of systems, including virtualization and storage, APIs and scripting, AWS and Azure, cloud security and disaster recovery, and strategic cloud implementation concepts for business applications.

    Cybersecurity - The Cybersecurity Certificate program is designed to advance the professional careers of technologists and computer scientists in the field of computer systems and information technology security. The certificate program is presented in a detailed and innovative approach that examines a variety of computer systems security topics, including cybersecurity essentials and network security; communications security techniques such as cryptography, computer forensics, threats and detection; information security management, and a proactive approach to designing cybersecurity for emerging technologies. Security policies on privacy and legal issues are also presented. Upon completion, graduates can design and implement cybersecurity measures and strategies across several sectors such as healthcare, manufacturing, research and development, education, banking and finance, and international business.

    Digital Marketing - This program provides students with the skills set to leverage digital marketing platforms such as social media and search engines. Students will learn about marketing, communication and analytical knowledge, and will investigate ways to engage company audiences, clients and consumers to sell products and grow.

    Entrepreneurship - What does it mean to be an entrepreneur? If we accept the traits of creativity, imagination and a willingness to do what it takes are what is needed, why are all entrepreneurs not successful? This concentration is designed to provide students with the tools to bring an idea to life, to innovate and to be persistent. They will explore ways to problem solve by piecing together the basic concepts of entrepreneurship, removing barriers and supporting change.

    Finance - This concentration focuses on investments and the workings of financial institutions. Students will study topics such as corporate and global finance, financial and technical feasibility analysis of a project or program. This concentration provides a solid foundation for entrepreneurs who want to start their own business.

    Human Resources - The Human Resources concentration focuses on employee selection, training, management development, industrial relations, compensation and the dynamics of organizational behavior. Students are prepared to become human resources practitioners in high-performing organizations. They will demonstrate competency in critical areas, including business practices, making strategic contributions to an organization and effective management of the human resources department.

    Information Technology - The concentration in Information Technology provides students the opportunity to learn aspects of Information Technology as they apply to the modern application of IT that utilizes data management, cloud technology, networking and security, and business intelligence for the attainment of organizational goals. Graduates from the IT certificate program will have a strong foundation in IT systems that will enable them to design, maintain, and continuously improve the efficacy of information systems that are aligned with strategic initiatives, and for the purpose of knowledge creation and the sustainability of competitive advantage.

    Sports Management - The purpose of the concentration in sports management is to provide students with the skills and practical and theoretical concepts in marketing, public relations, education, ethics, economics and financial management as well as the social and legal issues inherent in this field.

    Web Development - The Full Stack Coding Bootcamp offered by Westcliff University is a multidimensional certificate program that bridges a path for students who want to pursue careers in the growing and exciting field of web development. The program focuses on creating dynamic and interactive experiences through a rigorous full stack coding curriculum. Students pursuing this program will gain the necessary skills for front-end and back-end development, all while preparing them for success in the professional world.



  • Course Catalog and Student Handbook

Scholarship Opportunities

  • Scholarship Application

    As a Westcliff student, you have access to a powerful network of support from staff, faculty, alumni, and many others who take pride in investing in you. Scholarships are made possible by generous benefactors who are passionate about supporting your success.

  • Scholarship Application Deadlines

    2023-2024 Academic Year Calendar

    Semester Session Scholarship Deadline Start Date End Date
    FALL Session 1 07/07/23 Start: 8/28/23 End: 10/22/23
      Session 2   Start: 10/23/23 End: 12/17/23
    SPRING Session 3 11/17/23 Start: 01/08/24 End: 03/04/24
      Session 4   Start: 03/05/24 End: 04/28/24
    SUMMER Session 5 03/16/24 Start: 05/06/24 End: 06/30/24
      Session 6   Start: 07/01/24 End: 08/25/24


Program Requirements