three students sitting at a table together studying
Bachelor of Business Administration (BBA)

Bachelor of Business Administration (BBA)

Our Westcliff Business Degree, Bachelor of Business Administration (BBA) program, whether taught via the online or hybrid platform, leads undergraduate students onto the next step in their business careers. At Westcliff University, BBA students become knowledgeable about a wide variety of disciplines, including finance, accounting, marketing, operations, sales, and information technology.

Our professors, all of whom are senior managers in their respective fields, partner with BBA students to develop their verbal and written communication skills. Students lead group discussions and make presentations in class, and are encouraged to share their distinct perspectives.

Students also learn how to present their ideas professionally so that hiring managers really see what they have to offer. Learning how to think critically, analyze data, and problem solve are integral components to an Westcliff Business Degree (Bachelor of Business BBA) degree.

Mission Statement

The mission of the Bachelor of Business Administration program is to teach students core foundational concepts, preparing the students to succeed in their professional careers. The program empowers them to use relevant business knowledge, think critically, solve problems, communicate, and make decisions in an ethical and professional manner.

BBA Program Description

The Bachelor of Business Administration (BBA) degree prepares graduates to seek employment in entry-level positions in various industries of budgeting, accounting, payroll, personnel, computer systems, risk management, facilities planning and management.

The performance outcomes which are required for the completion of the program include: class participation, response to discussion questions, writing research papers, presentations, case study analyses, quizzes, mid-term and final examinations (Comprehensive Learning Assessments).

BBA Program Learning Outcomes

BBA Program Learning Outcomes

Westcliff University wants to produce capable and knowledgeable students who manifest an understanding of work and careers and an ability to adapt quickly to the expectations of employers and the work environment. To this end we strive to realize the following set of program outcomes for all our undergraduate Business Majors.

The Bachelor of Business Administration encourages students to achieve the following educational objectives:

Differentiate and discuss the functional components of business – economics, marketing, accounting, finance, law, and management
Demonstrate effective presentation of business analyses and recommendations through written forms of communication appropriate to the intended audience
Demonstrate effective presentation of business analyses and recommendations through oral communication of conventions and forms appropriate to the intended audience
Demonstrate the ability to recognize the need for information, be able to identify, locate, evaluate, share and apply the information effectively to facilitate problem-solving and decision-making
Illustrate the value of diversity when developing a global perspective
Use independent, critical thinking and reasoning skills to identify problems and apply problem-solving abilities
Employ a sense of ethics and values which can be applied in a personal and professional environment
Construct and apply aspects of team development and construct for the purpose of solving business problems and attaining organizational goals
Analyze business problems through quantitative reasoning and methods by obtaining, evaluating and interpreting the data

Program Requirements

  • Admissions Requirements

    For acceptance into an undergraduate Bachelor of Business Administration Degree program, applicants must satisfy one of the following criteria:

    • High school diploma from a university-recognized high school with a minimum 2.0 cumulative GPA or university-recognized high school equivalency such as GED, TASC, or HiSET;
      • OR
    • High school diploma plus a previously earned Associate-level or higher degree from a nationally, regionally, or government-accredited college or university;
      • OR
    • High school diploma plus twenty-four (24) college-level credits (does not include remedial credits) from a nationally, regionally, or government-accredited college or university earned with a minimum 2.0 cumulative GPA;
      • OR
    • Approval from the Admissions Committee following a review of factors considered essential for academic success, including previous academic progress, non-academic achievements, and any additional information requested by the Committee as they relate to standards set by the University's governing bodies.
  • Graduation Requirements

    The Bachelor of Business Administration program consists of a program requirement of 120 credit hours, including 60 credits of Core Business Courses, 30 credits of Integrative Studies Courses, and 30 credits of Elective Courses. Students may choose to complete a 15-credit concentration or a 30-credit dual concentration to satisfy their elective requirements. Students must complete one-hundred-twenty (120) prescribed credit hours with a program grade point average of 2.0 or higher.

    Students may transfer up to 60 Integrative Studies and elective credit hours to Westcliff from another accredited school. Additionally, students may be granted course waivers for up to 30 credit hours of the Core Business Courses. In any option, 54 of the 60 Integrative Studies and elective credit hours must have academic content. Please refer to the Transfer Credit and Course Waiver Policies for more detailed information and requirements. 

    Students must apply for graduation and meet all academic and financial requirements. Upon graduation and fulfillment of all graduation requirements, students will receive a Bachelor of Business Administration.

  • Practical Learning Experience Requirements

    Westcliff University requires all students enrolled in Bachelor of Business Administration to successfully complete an extracurricular practical learning experience Bachelor of Business Administration are designed to prepare students for the workforce, and the knowledge and skills learned throughout the curriculum are directly applicable in the industries to which they are associated. Practical learning at Westcliff is a key component of the university’s approach to teaching, learning, and student success as these experiences reinforce what students are learning in the classroom and promote the relevant application of this content in a real-world context. This practice reflects Westcliff’s commitment to a practical and relevant education and the value of applied, experiential learning. Students who have this experience demonstrate a more successful transition into a new career or career advancement.

    Practical learning experiences are satisfied by the completion of an internship course. Internship courses are credit-bearing and are assessed on a Pass/Fail basis. During each internship course, students engage in direct work experience relevant to their studies in addition to participating in the assigned classroom activities. Internship opportunities exist on- and off-campus. Off-campus internships require prior university approval, and F-1 students must have Curricular Practical Training (CPT) authorization to participate in off-campus internships.

    Students are responsible for developing and demonstrating the skills necessary to be successful in an internship. In addition to industry knowledge, students should be prepared to demonstrate professionalism, effective communication (written, oral, and digital), and integrity while engaged in an internship. The faculty facilitating the internship courses assess these qualities and provide valuable feedback to students throughout the course.

Program Information

  • Required Courses

    Bachelor of Business Administration Program Requirements – 120 Credit Hours Total

    Core Course Requirement – 60 Credit Hours Total

    BUS 300 Foundations of Business 3 credit hours

    BUS 305 Principles of Accounting 3 credit hours

    BUS 310 Principles of Microeconomics 3 credit hours

    BUS 311 Principles of Macroeconomics 3 credit hours

    BUS 315 Introduction to Business Communication 3 credit hours

    BUS 317 Introduction to Business Law 3 credit hours

    BUS 320 Foundations of Statistics 3 credit hours

    BUS 323 Introduction to Organizational Behavior 3 credit hours

    BUS 325 Introduction to Leadership 3 credit hours

    BUS 330 Principles of Marketing 3 credit hours

    BUS 334 Essentials of Corporate Finance 3 credit hours

    BUS 340 Introduction to Information Systems 3 credit hours

    BUS 345 Fundamentals of Decision Making 3 credit hours

    BUS 349 Foundations in Operations Management 3 credit hours

    BUS 350 Introduction to Sales Management 3 credit hours

    BUS 355 Essentials of Entrepreneurship 3 credit hours

    BUS 367 The Necessities of International Marketing & Culture 3 credit hours

    BUS 385 Principles of Advertising 3 credit hours

    BUS 387 Introduction to Business Research 3 credit hours

    BUS 390 Development of Business Strategy 3 credit hours

    Elective Course Requirement – 60 Credit Hours Total

    BSIT 370 Business Intelligence Tools and Technologies 3 credit hours

    BSIT 380 Big Data Analytics 3 credit hours

    BUS 335 Principles of Managerial Accounting 3 credit hours

    BUS 338 Corporate Financial Decisions 3 credit hours

    BUS 340 Introduction to Information Systems 3 credit hours

    BUS 347 Project Management 3 credit hours

    BUS 352 Consumer Behavior 3 credit hours

    BUS 353 Public Relations 3 credit hours

    BUS 354 Principles of Branding 3 credit hours

    BUS 356 Mass Communications and Media 3 credit hours 

    BUS 357 Retail Management 3 credit hours

    BUS 359 Business Ethics 3 credit hours

    BUS 360 Investment Decisions 3 credit hours

    BUS 370 E-Commerce 3 credit hours

    BUS 400 Working Capital Management 3 credit hours

    BUS 401 Financial Institutions and Markets 3 credit hours

    BUS 402 Corporate Finance Strategy 3 credit hours

    BUS 403 Financial Derivatives 3 credit hours

    BUS 404 Investment & Portfolio Management 3 credit hours

    BUS 410 Fundamentals of Human Resource Management 3 credit hours

    BUS 411 Compensation and Reward Management 3 credit hours

    BUS 412 Performance Management 3 credit hours

    BUS 413 Management of Labor Relations 3 credit hours

    BUS 414 Strategic Human Resources Planning 3 credit hours

    BUS 420 Applied Marketing Analytics 3 credit hours

    BUS 421 Customer Relations Management 3 credit hours

    BUS 422 Digital Marketing Strategy 3 credit hours

    BUS 423 Integrated Marketing Communication 3 credit hours

    BUS 424 Social Media Strategy 3 credit hours

    BUS 430 Contemporary Issues in Sports & Exercise Science 3 credit hours

    BUS 431 Organizational Sports & Strategic Management 3 credit hours

    BUS 432 Leadership Principles for Sports Management 3 credit hours

    BUS 433 Sports Psychology 3 credit hours

    BUS 434 Sports Facility & Events Management 3 credit hours

    BUS 440 Analytical Approach to Innovation-Driven Entrepreneurship 3 credit hours

    BUS 441 Entrepreneurial Innovation Management 3 credit hours

    BUS 442 Negotiation Theory and Skills for Entrepreneurs 3 credit hours

    BUS 443 Feasibility Analysis for Sustainable Entrepreneurship 3 credit hours

    BUS 444 New Product Development for Entrepreneurs 3 credit hours 

    Integrative Studies Course Requirement - 30 Credit Hours Total

    Communication 9 credit hours

    Mathematics 3 credit hours

    Humanities 3 credit hours

    Social And Behavioral Sciences 3 credit hours

    Physical & Biological Sciences 3 credit hours

    Open Integrative Studies- 3 credit hours

    Open Integrative Studies Upper Division 3 credit hours

    Integrative Studies Capstone 3 credit hours

  • Course Concentrations

    Cybersecurity - The Cybersecurity Certificate program is designed to advance the professional careers of technologists and computer scientists in the field of computer systems and information technology security. The certificate program is presented in a detailed and innovative approach that examines a variety of computer systems security topics, including cybersecurity essentials and network security; communications security techniques such as cryptography, computer forensics, threats and detection; information security management, and a proactive approach to designing cybersecurity for emerging technologies. Security policies on privacy and legal issues are also presented. Upon completion, graduates can design and implement cybersecurity measures and strategies across several sectors such as healthcare, manufacturing, research and development, education, banking and finance, and international business.

    Digital Marketing - This program provides students with the skills set to leverage digital marketing platforms such as social media and search engines. Students will learn about marketing, communication and analytical knowledge, and will investigate ways to engage company audiences, clients and consumers to sell products and grow.

    Entrepreneurship - What does it mean to be an entrepreneur? If we accept the traits of creativity, imagination and a willingness to do what it takes are what is needed, why are all entrepreneurs not successful? This concentration is designed to provide students with the tools to bring an idea to life, to innovate and to be persistent. They will explore ways to problem solve by piecing together the basic concepts of entrepreneurship, removing barriers and supporting change.

    Finance - This concentration focuses on investments and the workings of financial institutions. Students will study topics such as corporate and global finance, financial and technical feasibility analysis of a project or program. This concentration provides a solid foundation for entrepreneurs who want to start their own business.

    Human Resources - The Human Resources concentration focuses on employee selection, training, management development, industrial relations, compensation and the dynamics of organizational behavior. Students are prepared to become human resources practitioners in high-performing organizations. They will demonstrate competency in critical areas, including business practices, making strategic contributions to an organization and effective management of the human resources department.

    Sports Management - The purpose of the concentration in sports management is to provide students with the skills and practical and theoretical concepts in marketing, public relations, education, ethics, economics and financial management as well as the social and legal issues inherent in this field.

    Web Development - The Full Stack Coding Bootcamp offered by Westcliff University is a multidimensional certificate program that bridges a path for students who want to pursue careers in the growing and exciting field of web development. The program focuses on creating dynamic and interactive experiences through a rigorous full stack coding curriculum. Students pursuing this program will gain the necessary skills for front-end and back-end development, all while preparing them for success in the professional world.


  • Course Catalog and Student Handbook

Scholarship Opportunities

  • Scholarship Application

    As a Westcliff student, you have access to a powerful network of support from staff, faculty, alumni, and many others who take pride in investing in you. Scholarships are made possible by generous benefactors who are passionate about supporting your success.

  • Scholarship Application Deadlines
    Semester Session Scholarship Deadline Start Date End Date
    FALL Session 1 07/31/21 Start: 8/30/21 End: 10/24/21
      Session 2 09/25/21 Start: 10/25/21 End: 12/19/21
    SPRING Session 3 12/04/21 Start: 01/03/22 End: 02/27/22
      Session 4 01/29/22 Start: 02/28/22 End: 04/24/22
    SUMMER Session 5 04/02/22 Start: 05/02/22 End: 06/26/22
      Session 6 05/28/22 Start: 06/27/22 End: 08/21/22
Program Requirements