In order to graduate with a concentration, students must take any five (5) of the courses listed below under each concentration. Students may secure a dual concentration by completing the same requirement for two different concentrations.
Concentration in Information Technology (STEM)
The Information Technology (IT) concentration provides students the opportunity to learn and apply modern aspects of Information Technology utilized in data management, cloud technology, networking and security, and business intelligence for the attainment of organizational goals. Students develop a strong foundation in IT systems enabling them to design, maintain, and continuously improve the efficacy of information systems that are aligned with strategic initiatives, and for the purpose of knowledge creation and the sustainability of competitive advantage.
BSIT 348 Cloud Computing - 3 credit hours
BSIT 350 Database Design and Management Systems - 3 credit hours
BSIT 365 Computer Networking Concepts, Administration and Security - 3 credit hours
BSIT 370 Business Intelligence Tools and Technologies - 3 credit hours
BSIT 380 Big Data Analytics - 3 credit hours
Concentration in Finance
This concentration focuses on investments and the workings of financial institutions. Students will study topics such as corporate and global finance, financial and technical feasibility analysis of a project or program. This concentration provides a solid foundation for entrepreneurs who want to start their own business.
BUS 400 Working Capital Management - 3 credit hours
BUS 401 Financial Institutions and Markets - 3 credit hours
BUS 402 Corporate Finance Strategy - 3 credit hours
BUS 403 Financial Derivatives - 3 credit hours
BUS 404 Investment & Portfolio Management - 3 credit hours
Concentration in Human Resources
The Human Resources concentration focuses on employee selection, training, management development, industrial relations, compensation and the dynamics of organizational behavior. Students are prepared to become human resources practitioners in high-performing organizations. They will demonstrate competency in critical areas, including business practices, making strategic contributions to an organization and effective management of the human resources department.
BUS 410 Fundamentals of Human Resource Management - 3 credit hours
BUS 411 Compensation and Reward Management - 3 credit hours
BUS 412 Performance Management - 3 credit hours
BUS 413 Management of Labor Relations - 3 credit hours
BUS 414 Strategic Human Resources Planning - 3 credit hours
Concentration in Digital Marketing
This program provides students with the skills set to leverage digital marketing platforms such as social media and search engines. Students will learn about marketing, communication and analytical knowledge, and will investigate ways to engage company audiences, clients and consumers to sell products and grow.
BUS 420 Applied Marketing Analytics - 3 credit hours
BUS 421 Customer Relationships Management - 3 credit hours
BUS 422 Digital Marketing Strategy - 3 credit hours
BUS 423 Integrated Marketing Communication - 3 credit hours
BUS 424 Social Media Strategy - 3 credit hours
Concentration in Sports Management
The purpose of the concentration in sports management is to provide students with the skills and practical and theoretical concepts in marketing, public relations, education, ethics, economics and financial management as well as the social and legal issues inherent in this field.
BUS 430 Contemporary Issues in Sports & Exercise Science - 3 credit hours
BUS 431 Organizational Sports & Strategic Management - 3 credit hours
BUS 432 Leadership Principles for Sports Management - 3 credit hours
BUS 433 Sports Psychology - 3 credit hours
BUS 434 Sports Facility & Events Management - 3 credit hours
Concentration in Entrepreneurship
What does it mean to be an entrepreneur? If we accept the traits of creativity, imagination and a willingness to do what it takes are what is needed, why are all entrepreneurs not successful? This concentration is designed to provide students with the tools to bring an idea to life, to innovate and to be persistent. They will explore ways to problem solve by piecing together the basic concepts of entrepreneurship, remove barriers and support change.
BUS 440 Analytical Approach to Innovation-Driven Entrepreneurship - 3 credit hours
BUS 441 Entrepreneurial Innovation Management - 3 credit hours
BUS 442 Negotiation Theory and Skills for Entrepreneurs - 3 credit hours
BUS 443 Feasibility Analysis for Sustainable Entrepreneurs - 3 credit hours
BUS 444 New Product Development for Entrepreneurs - 3 credit hours
Concentration in Web Development
The Full Stack Coding Bootcamp offered by Westcliff University is a multidimensional certificate program that bridges a path for students who want to pursue careers in the growing and exciting field of web development. The program focuses on creating dynamic and interactive experiences through a rigorous full stack coding curriculum. Students pursuing this program will gain the necessary skills for front-end and back-end development, all while preparing them for success in the professional world.
WEB 301 Front End Web Development - 3 credit hours
WEB 302 Back End Web Development - 3 credit hours
WEB 303 Advanced Full Stack Web Development - 3 credit hours