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Bachelor of Business Administration (BBA)

Bachelor of Business Administration (BBA)

Our Westcliff Business Degree, Bachelor of Business Administration (BBA) program, whether taught via the online or hybrid platform, leads undergraduate students onto the next step in their business careers. At Westcliff University, BBA students become knowledgeable about a wide variety of disciplines, including finance, accounting, marketing, operations, sales, and information technology.

Our professors, all of whom are senior managers in their respective fields, partner with BBA students to develop their verbal and written communication skills. Students lead group discussions and make presentations in class, and are encouraged to share their distinct perspectives.

Students also learn how to present their ideas professionally so that hiring managers really see what they have to offer. Learning how to think critically, analyze data, and problem solve are integral components to an Westcliff Business Degree (Bachelor of Business BBA) degree.

Mission Statement

The mission of the Bachelor of Business Administration program is to teach students core foundational concepts, preparing the students to succeed in their professional careers. The program empowers them to use relevant business knowledge, think critically, solve problems, communicate, and make decisions in an ethical and professional manner.

BBA Program Description

The Bachelor of Business Administration (BBA) degree prepares graduates to seek employment in entry-level positions in various industries of budgeting, accounting, payroll, personnel, computer systems, risk management, facilities planning and management.

The performance outcomes which are required for the completion of the program include: class participation, response to discussion questions, writing research papers, presentations, case study analyses, quizzes, mid-term and final examinations (Comprehensive Learning Assessments).

BBA Program Learning Outcomes

BBA Program Learning Outcomes

Westcliff University wants to produce capable and knowledgeable students who manifest an understanding of work and careers and an ability to adapt quickly to the expectations of employers and the work environment. To this end we strive to realize the following set of program outcomes for all our undergraduate Business Majors.

The Bachelor of Business Administration encourages students to achieve the following educational objectives:

Differentiate and discuss the functional components of business – economics, marketing, accounting, finance, law, and management
Demonstrate effective presentation of business analyses and recommendations through written forms of communication appropriate to the intended audience
Demonstrate effective presentation of business analyses and recommendations through oral communication of conventions and forms appropriate to the intended audience
Demonstrate the ability to recognize the need for information, be able to identify, locate, evaluate, share and apply the information effectively to facilitate problem-solving and decision-making
Illustrate the value of diversity when developing a global perspective
Use independent, critical thinking and reasoning skills to identify problems and apply problem-solving abilities
Employ a sense of ethics and values which can be applied in a personal and professional environment
Construct and apply aspects of team development and construct for the purpose of solving business problems and attaining organizational goals
Analyze business problems through quantitative reasoning and methods by obtaining, evaluating and interpreting the data

More Course Information

  • BBA Program Mission Statement

    The mission of the Bachelor of Business Administration program is to teach students core foundational concepts, preparing the students to succeed in their professional careers. The program empowers them to use relevant business knowledge, think critically, solve problems, communicate, and make decisions in an ethical and professional manner.

  • Integrative Studies Courses For BBA

    The BBA program consists of a program requirement of 120 credit hours, of which 60 may be associated with Integrative Studies courses, and 60 are required to be associated with specific business courses. A key component of the BBA at Westcliff University is the flexibility which is offered to the students. A student may transfer up to 60 Integrative Studies credit hours to Westcliff, in addition to 30 credit hours for the BBA business curriculum courses. Alternatively, the student may take all Integrative Studies and all business courses at Westcliff, or a student may elect to take only the Integrative Studies courses, or only the business-oriented courses. In any option, 54 of the 60 general education credit hours must have academic content.

    Integrative Studies Description

    The Integrative Studies courses at Westcliff are structured to provide a coherent, integrated introduction to the breadth of knowledge students will need to help them develop intellectual skills that will enhance their professional, civic, and personal life for years to come. Students will learn how to analyze the world around them from different perspectives, how to communicate their ideas and understand the ideas of others, how to solve problems, and how to apply their knowledge to real-world projects.

    Integrative Studies Course Requirements (60 Credit hours)

    Westcliff University offers 20 Integrative Studies courses, which students may take to fulfill the 60 credit hour requirement. Should students wish to transfer in Integrative Studies credits from another accredited school, the following requirements must be met:

    Integrative Studies Breadth Requirements (30 credit hours):

    • English- 2 courses (6 credit hours) required
    • Math- 1 course (3 credit hours) required
    • Arts and Humanities – 2 courses (6 credit hours) required
    • Social and Behavioral Sciences- 3 courses (9 credit hours) required
    • Natural Sciences – 1 course (3 credit hours) required
    • Communications- 1 course (3 credit hours) required

    Electives- 30 credit hours required (maximum of 6 non-academic credit hours)

    Integrative Studies Courses Offered by Category

    ENG 120: English Composition (3 credit hours)
    LIT 150: English Literature (3 credit hours)

    MAT 135: College Algebra  (3 credit hours)

    Arts and Humanities
    ART 100: Art History (3 credit hours)
    HUM 165: Human Geography (3 credit hours)
    HUM 170: Human Civilizations (3 credit hours)
    HUM 180: World Religions (3 credit hours)

    Social and Behavioral Sciences
    HIS 140: U.S. History (3 credit hours)
    POL 205: International Relations (3 credit hours)
    POL 210: American Government (3 credit hours)
    POL 220: World Politics (3 credit hours)
    PSY 235: Introduction to Psychology (3 credit hours)
    PSY 240: Human Development (3 credit hours)
    SOC 245: Introduction to Sociology (3 credit hours)

    Natural Sciences – 1 equivalent course (3 credit hours) required
    BIO 260: General Biology (3 credit hours)
    SCI 275: Introduction to Ecology (3 credit hours)
    SCI 280: Environmental Science (3 credit hours)
    GEO 290: Physical Geography (3 credit hours)

    Communications- 1 equivalent course (3 credit hours) required
    COM 115: Introduction to Communication (3 credit hours)
    PHL 190: Critical Thinking and Problem Solving (3 credit hours)

  • Bachelor of Business Administration Courses

    BUS 300 Foundations of Business (3 credit hours)
    BUS 305 Principles of Accounting (3 credit hours)
    BUS 310 Concepts of Microeconomics (3 credit hours)
    BUS 311 Concepts of Macroeconomics (3 credit hours)
    BUS 315 Introduction to Business Writing (3 credit hours)
    BUS 317 Introduction to Business Law (3 credit hours)
    BUS 320 Foundations of Statistics (3 credit hours)
    BUS 323 Introduction to Organizational Behavior (3 credit hours)
    BUS 325 Introduction to Leadership (3 credit hours)
    BUS 330 Principles of Marketing (3 credit hours)
    BUS 334 Essentials of Corporate Finance (3 credit hours)
    BUS 340 Introduction to Information System (3 credit hours)
    BUS 345 Fundamentals of Decision Making (3 credit hours)
    BUS 349 Foundations in Operations Management (3 credit hours)
    BUS 350 Introduction to Sales Management (3 credit hours)
    BUS 355 Essentials of Entrepreneurship (3 credit hours)
    BUS 367 The Necessities of International Marketing & Culture (3 credit hours)
    BUS 385 Principles of Advertising (3 credit hours)
    BUS 387 Introduction to Business Research (3 credit hours)
    BUS 390 Development of Business Strategy (3 credit hours)
    Total BBA Business Courses - 60 credit hours

  • Bachelor of Business Administration - Electives Courses
    BUS 370 E-Commerce
    BUS 372 Applied Marketing Analytics
    BUS 374 Applied Search Marketing
    BUS 376 Customer Relationship Management
    BUS 378 Digital Marketing Strategy
    BUS 380 Integrated Marketing Communication
    BUS 382 Social Media Strategy
    BUS 110 Academic English
    BUS 335 Principles of Managerial Accounting
    BUS 336 Working Capital Management
    BUS 347 Project Management
    BUS 353 Public Relations
    BUS 354 Principles of Branding
    BUS 356 Mass Communications and Media
    BUS 357 Retail Management
    BUS 358 Fundamentals of Human Resource Management
    BUS 359 Business Ethics
    BUS 361 Compensation and Reward Management
    BUS 362 Performance Management
    BUS 363 Management of Labor Relations
    BUS 337 Financial Institutions and Marketing
    BUS 338 Corporate Financial Decisions
    BUS 352 Consumer Behavior
    BUS 360 Investment Decisions
    BUS 339 Financial Derivatives
  • BBA Areas of Concentration

    In order to graduate with a concentration, students must take any five (5) of the courses listed below under each concentration. Students may secure a dual concentration by completing the same requirement for two different concentrations.

    Information Technology
    Human Resources
    Digital Marketing
    Sports Management
    Web Development

    Concentration in Information Technology (STEM)
    The Information Technology (IT) concentration provides students the opportunity to learn and apply modern aspects of Information Technology utilized in data management, cloud technology, networking and security, and business intelligence for the attainment of organizational goals. Students develop a strong foundation in IT systems enabling them to design, maintain, and continuously improve the efficacy of information systems that are aligned with strategic initiatives, and for the purpose of knowledge creation and the sustainability of competitive advantage.

    BSIT 348 Cloud Computing - 3 credit hours
    BSIT 350 Database Design and Management Systems - 3 credit hours
    BSIT 365 Computer Networking Concepts, Administration and Security - 3 credit hours
    BSIT 370 Business Intelligence Tools and Technologies - 3 credit hours
    BSIT 380 Big Data Analytics - 3 credit hours

    Concentration in Finance
    This concentration focuses on investments and the workings of financial institutions. Students will study topics such as corporate and global finance, financial and technical feasibility analysis of a project or program. This concentration provides a solid foundation for entrepreneurs who want to start their own business.

    BUS 400 Working Capital Management - 3 credit hours
    BUS 401 Financial Institutions and Markets - 3 credit hours
    BUS 402 Corporate Finance Strategy - 3 credit hours
    BUS 403 Financial Derivatives - 3 credit hours
    BUS 404 Investment & Portfolio Management - 3 credit hours

    Concentration in Human Resources
    The Human Resources concentration focuses on employee selection, training, management development, industrial relations, compensation and the dynamics of organizational behavior. Students are prepared to become human resources practitioners in high-performing organizations. They will demonstrate competency in critical areas, including business practices, making strategic contributions to an organization and effective management of the human resources department.

    BUS 410 Fundamentals of Human Resource Management - 3 credit hours
    BUS 411 Compensation and Reward Management - 3 credit hours
    BUS 412 Performance Management - 3 credit hours
    BUS 413 Management of Labor Relations - 3 credit hours
    BUS 414 Strategic Human Resources Planning - 3 credit hours

    Concentration in Digital Marketing
    This program provides students with the skills set to leverage digital marketing platforms such as social media and search engines. Students will learn about marketing, communication and analytical knowledge, and will investigate ways to engage company audiences, clients and consumers to sell products and grow.

    BUS 420 Applied Marketing Analytics - 3 credit hours
    BUS 421 Customer Relationships Management - 3 credit hours
    BUS 422 Digital Marketing Strategy - 3 credit hours
    BUS 423 Integrated Marketing Communication - 3 credit hours
    BUS 424 Social Media Strategy - 3 credit hours

    Concentration in Sports Management
    The purpose of the concentration in sports management is to provide students with the skills and practical and theoretical concepts in marketing, public relations, education, ethics, economics and financial management as well as the social and legal issues inherent in this field.

    BUS 430 Contemporary Issues in Sports & Exercise Science - 3 credit hours
    BUS 431 Organizational Sports & Strategic Management - 3 credit hours
    BUS 432 Leadership Principles for Sports Management - 3 credit hours
    BUS 433 Sports Psychology - 3 credit hours
    BUS 434 Sports Facility & Events Management - 3 credit hours

    Concentration in Entrepreneurship
    What does it mean to be an entrepreneur? If we accept the traits of creativity, imagination and a willingness to do what it takes are what is needed, why are all entrepreneurs not successful? This concentration is designed to provide students with the tools to bring an idea to life, to innovate and to be persistent. They will explore ways to problem solve by piecing together the basic concepts of entrepreneurship, remove barriers and support change.

    BUS 440 Analytical Approach to Innovation-Driven Entrepreneurship - 3 credit hours
    BUS 441 Entrepreneurial Innovation Management - 3 credit hours
    BUS 442 Negotiation Theory and Skills for Entrepreneurs - 3 credit hours
    BUS 443 Feasibility Analysis for Sustainable Entrepreneurs - 3 credit hours
    BUS 444 New Product Development for Entrepreneurs - 3 credit hours

    Concentration in Web Development

    The Full Stack Coding Bootcamp offered by Westcliff University is a multidimensional certificate program that bridges a path for students who want to pursue careers in the growing and exciting field of web development. The program focuses on creating dynamic and interactive experiences through a rigorous full stack coding curriculum. Students pursuing this program will gain the necessary skills for front-end and back-end development, all while preparing them for success in the professional world.

    WEB 301 Front End Web Development - 3 credit hours
    WEB 302 Back End Web Development - 3 credit hours
    WEB 303 Advanced Full Stack Web Development - 3 credit hours

More Course Information