In addition to the core requirements, students may choose a concentration within the Master of Business Administration program. In order to graduate with a concentration, students must take three (4) courses, totaling 12 credit hours in the area of their chosen concentration while at Westcliff University in addition to all of the Master of Business Administration core course requirements.
Strategic and Innovative Leadership - This concentration is for those who desire to lead with integrity and innovative perspective. Students explore the skills and capacity needed to influence others, manage change, set strategic direction, build teams and support networks, and navigate the complex dimensions within leadership roles.
Digital and Strategic Marketing - This concentration introduces students to topics such as marketing strategy, development, research, and consumer behavior. Students will learn to develop and implement contemporary digital marketing campaigns for any type of organization and learn to make data-driven decisions.
Financial Management - This concentration is designed to provide a theoretical and practical framework on managing money in public and private organizations. It encompasses a wide array of theory, concepts, applications, and analytical tools needed for effective decision-making. Students will explore how organizations and individual investors make decisions in accessing and deploying capital.
Global Business - This concentration focuses on the complex global business environment and the knowledge and skills needed to compete domestically as well as in international markets. Students will explore industry structures and competitive dynamics in global markets.
Organizational Management - The purpose of the concentration in organizational management is to provide students with the skills and practical and theoretical concepts that will assist them when seeking promotions or positions in management and supervision. This concentration is designed to prepare diverse adult learners to become effective, change-oriented leaders in an international society by adding distinctive and challenging curricula.
Entrepreneurship - Innovation and flexibility are the secrets to success in today's business marketplace. The entrepreneurship Master of Business Administration fosters the enterprising spirit and managerial autonomy that businesses rely on to stay competitive in this dynamic economy. Westcliff Master of Business Administration students who specialize their program in entrepreneurship also learn how successful entrepreneurs gain access to the resources needed; launch their venture; grow their business; and, finally, exit their business.
Healthcare Administration - This concentration teaches students the important aspects of managing a healthcare facility. Business management, managed care, and health care policies are covered with a focus on quality assurance and decision making in managed care.
Data-Driven Decision Making - This concentration focuses on data science and organizational management, facilitating the exploration of how data and technology impact and interact with culture. Emphasis is placed on the relationship between these forces and how they are evolving amid current events and an increasingly data-driven landscape.
Information Technology Management - The Master of Business Administration concentration in IT provides students the opportunity to learn aspects of Information Technology as they apply to the attainment of organizational goals, management, and the use of information technology as a means of sustaining competitive advantage. Curriculum pertaining to information systems, computer hardware and software, emerging technologies, business intelligence (BI) tools such as online analytical processing (OLAP), data mining, business performance management (BPM), predictive and data analytics, data science, and big data and informatics will be investigated.
Information Technology Project Management - The IT Project Management program is designed to provide students with a foundation in IT Project management based on the Project Management Book of Knowledge and Project Management Professional certification. This program is ideal for professionals who are interested in the field of project management and who may have experience but do not have formal training. Students will learn common methodologies used by project managers today focusing on project integration, scope, time, cost, leadership, schedule, risk, quality, and communications management.