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The BBA program consists of a program requirement of 120 credit hours, of which 60 may be associated with general education courses, and 60 are required to be associated with specific business courses. A key component of the BBA at Westcliff University is the flexibility which is offered to the students. A student may transfer up to 60 general education credit hours to Westcliff, in addition to 30 credit hours for the BBA business curriculum courses. Alternatively, the student may take all general education and all business courses at Westcliff, or a student may elect to take only the general education courses, or only the business oriented courses. In any option, 54 of the 60 general education credit hours must have academic content. The BBA program consists of a program requirement of 120 credit hours, of which 60 may be associated with general education courses, and 60 are required to be associated with specific business courses. A key component of the BBA at Westcliff University is the flexibility which is offered to the students. A student may transfer up to 60 general education credit hours to Westcliff, in addition to 30 credit hours for the BBA business curriculum courses. Alternatively, the student may take all general education and all business courses at Westcliff, or a student may elect to take only the general education courses, or only the business oriented courses. In any option, 54 of the 60 general education credit hours must have academic content.