Sr. Director of Marketing and Communications
M.B.A. Pepperdine University, Graziadio Business School, Malibu, 2019
B.S., Business, Pepperdine University, Graziadio Business School, Malibu
French and European history – Study abroad The Sorbonne and University of Paris
Leadership Development Program from the Center for Creative Leadership in Colorado
Strategic Planning certificate from the American Marketing Association
Information Architecture certificate from Georgetown University, Washington D.C.
Situational Leadership I, II, III Project Management Training
Value Proposition training for companies, business units, and products
Marketing Engineering Course – Postgraduate course at Pepperdine
AREAS OF EXPERTISE:
Cynthia is the Sr. Director of Marketing and Communications. Leading the marketing and PR for
Westcliff University and its related educational entities.
Cynthia is a strategic and collaborative Marketing Executive with a passion for people and
solving challenges. Her area of expertise includes collaborating with bright and energetic teams
to clarify, ideate, develop and implement plans for the success of teams and organizations. She
possesses 20+ years’ experience leading teams revolving around marketing to B2B and B2C in
a variety of brands (Experian and Pepperdine University) while also driving results in different
industries; Financial, Education, Credit Unions, Health Care, Wine & Spirits, Medical & Beauty,
Private Business Clubs, Law Firms, Technology and Hospitality.
She completed her MBA with a concentration in Leadership and Managing Organizational
Change from Pepperdine University, Business School in April 2019. While working toward her
MBA, she led the Business School’s marketing efforts and played a pivotal role in their data
analytics and sales operations. She also led marketing efforts in 2019-2020 for a non-profit
which promotes creative leadership, ingenuity and social innovation, through experiential
learning and humanitarian engagement.