Presidential Graduate School Campus
College of Business
College of Technology & Engineering
Bachelor of Business Administration in Business Analytics
Program Description
The Bachelor of Business Administration in Business Analytics equips students to use data for strategic decisions by combining core business subjects (accounting, marketing, operations, finance, management) with analytical and data‑science skills. Students learn data management, visualization, statistical analysis, and communication to interpret complex datasets for functions like marketing, HR, operations, and finance, while also studying quantitative methods—metric selection, descriptive and inferential statistics, experimental design, parametric and nonparametric tests, simulation, linear and logistic regression, categorical data analysis, and select unsupervised techniques—using standard and open‑source statistical packages to solve real business problems and deliver actionable insights.
The performance outcomes which are required for the completion of the program include: class participation, response to discussion questions, writing research papers, presentations, case study analyses, quizzes, mid-term and final examinations (Comprehensive Learning Assessments).
Overall, the BBA – Premium offers a distinctive, industry-integrated, and future-ready learning experience that combines applied research, MBA-level rigor, and innovation-driven skills, making it an ideal choice for those aspiring to become confident, competitive, and impactful business leaders.
Bachelor of Business Administration in Business Analytics Program Learning Outcomes
Westcliff University wants to produce capable and knowledgeable students who manifest an understanding of work and careers and an ability to adapt quickly to the expectations of employers and the work environment. To this end, we strive to realize the following set of program outcomes for all our undergraduate Business Majors.
The program’s educational outcomes are to:
Program Requirements
For acceptance into the BBA in Business Analytics degree program, applicants must satisfy English Proficiency and one (1) of the additional criteria:
For students who obtained their credentials outside the United States from a non-English-speaking country, proof of English proficiency will be requested.
AND
High school diploma from a university-recognized high school with a minimum 2.0 cumulative GPA or university-recognized high school equivalency such as GED, TASC, or HiSET;
OR
High school diploma plus a previously earned Associate-level or higher degree from a nationally, regionally, or government-accredited college or university;
OR
High school diploma plus twenty-four (24) college-level credits (does not include remedial credits) from a nationally, regionally, or government-accredited college or university earned with a minimum 2.0 cumulative GPA;
OR
Approval from the Admissions Committee following a review of factors considered essential for academic success, including previous academic progress, non-academic achievements, and any additional information requested by the Committee as they relate to standards set by the University’s governing bodies.
The Bachelor of Business Administration program consists of a program requirement of 126 credit hours, including 60 credits of core business courses, 30 credits of integrative studies courses, and 36 credits of Concentration and Elective Courses. Students must complete one-hundred-twenty-six (126) prescribed credit hours with a program grade point average of 2.0 or higher.
BBA program standard duration is 4 years. The duration of the program may vary based on individual circumstance. Students must apply for graduation and meet all academic and financial requirements. Upon graduation and fulfillment of all graduation requirements, students will receive a Bachelor of Business Administration.
Program Information
The Bachelor of Business Administration in Business Analytics (BBA in Business Analytics) program consists of a program requirement of 120 credit hours that include 60 credits of core business courses, 30 credits of integrative studies courses, 30 credits of concentration courses. Students must complete one-hundred and twenty (120) prescribed credit hours with a program grade point average of 2.0 or higher.
BBA program standard duration is 4 years. The duration of the program may vary based on individual circumstance. Students must apply for graduation and meet all academic and financial requirements. Upon graduation and fulfillment of all graduation requirements, students will receive a Bachelor of Business Administration in Business Analytics.
BBA in Business Analytics
| COURSE CODE | Business Core Courses (60 Credits) | CREDIT HOURS |
| BUS 300 | Foundations of Business | 3 |
| ACC 300 | Principles of Accounting | 3 |
| ECO 300 | Concepts of Microeconomics | 3 |
| ENG 315 | Business Communication | 3 |
| MTH 300 | Foundation of Statistics | 3 |
| BUS 306 | Introductions to Business Law | 3 |
| ECO 301 | Concepts of Macroeconomics | 3 |
| ORG 300 | Introductions to Organizational Behavior | 3 |
| LDR 300 | Introductions to Leadership | 3 |
| MKT 300 | Principles of Marketing | 3 |
| FIN 300 | Essentials of Corporate Finance | 3 |
| TECH 310 | Management of Information System | 3 |
| MGT 300 | Fundamentals of Decision Making | 3 |
| LDR 303 | Foundations in Operations Management | 3 |
| ENT 300 | Essentials of Entrepreneurship | 3 |
| RES 300 | Introductions to Business Research | 3 |
| CAP 400 | Development of Business Strategy | 3 |
| MKT 301 | The Necessities of International Marketing & Culture | 3 |
| MKT 302 | Principles of Advertising | 3 |
| MGT 301 | Introduction to Sales Management | 3 |
| COURSE CODE | Integrative Studies (30 Credits) | CREDIT HOURS |
| COM 101 | Composition 1 | 3 |
| COM 102 | Composition 2 | 3 |
| COM 207 | Critical Thinking & Research (IST 390) | 3 |
| MTH 115 | College Algebra | 3 |
| SBS 210 | Psychology, Motivation, and Decision-Making | 3 |
| HUM 201 | History of Social Movements | 3 |
| SCI 215 | Creating a Sustainable World: Technology and Energy Solutions | 3 |
| MTH 120 | Personal Finance (IST 212) | 3 |
| COM 206 | Speech, Debate, and Ethics (IST 301) | 3 |
| HUM 231 | Language, Culture & Power (IST 311) | 3 |
| COURSE CODE | Concentrations courses (total 30 Credits) | CREDIT HOURS |
| Introduction to Business Intelligence | 3 | |
| Business Statistics for Data Driven Decisions | 3 | |
| PMP 300 | Fundamentals of Project Management | 3 |
| PRG 330 | Python Programming | 3 |
| Data Governance, Ethics and Privacy | 3 | |
| DATA 210 | Database Design and Analytics | 3 |
| Data Analytics and Visualization | 3 | |
| Business Intelligence in Functional Areas | 3 | |
| Digital and Social Media Analytics | 3 | |
| Artificial Intelligence and Machine Learning for Business | 3 | |
| TOTAL PROGRAM CREDIT | 120 |
