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Bachelor of Business Administration – Premium

Bachelor of Business Administration – Premium

 

Program Description

The distinctive feature of the Bachelor of Business Administration – Premium (BBA – Premium) is its applied focus, where students collaborate with businesses to address real-world challenges through ‘Research 1’ and ‘Research 2’, each carrying 3 credits. The program will also integrate two advanced modules from the MBA core curriculum. With the integration of research and two advanced modules from the MBA core curriculum, it is expected that BBA Premium will be of 126 credit hours. To strengthen the applied, future-oriented nature of BBA Premium, the program offers Innovation and Design Thinking to equip students with creative problem-solving, user-centric thinking, and innovative mindsets for complex business challenges.

The performance outcomes which are required for the completion of the program include: class participation, response to discussion questions, writing research papers, presentations, case study analyses, quizzes, mid-term and final examinations (Comprehensive Learning Assessments).

Overall, the BBA – Premium offers a distinctive, industry-integrated, and future-ready learning experience that combines applied research, MBA-level rigor, and innovation-driven skills, making it an ideal choice for those aspiring to become confident, competitive, and impactful business leaders.

Bachelor of Business Administration – Premium Program Learning Outcomes

 

The BBA – Premium encourages students to achieve the following educational outcomes:

1
Describe effective business communication skills to build strong professional relationships, contribute ideas ethically, and exhibit cultural sensitivity in diverse business environments.
2
Determine appropriate analytical tools and quantitative approaches to identify and address complex business problems.
3
Compare comprehensive, adaptable, and innovative business plans that align with organizational objectives and foster growth and sustainability in dynamic business settings.
4
Demonstrate proficiency in identifying business opportunities and creative, innovative solutions.
5
Apply foundational management principles and practices to analyze business situations, make informed decisions, and contribute to the efficient and ethical operation of organizations.
6
Design and conduct applied business research in collaboration with industry partners to investigate real-world organizational challenges, analyze findings critically, and propose evidence-based recommendations.
7
Integrate business concepts and design thinking approaches to evaluate complex business scenarios, synthesize strategic solutions, and demonstrate advanced decision-making and leadership capabilities in dynamic business environments.

Program Requirements

For acceptance into the BBA Premium degree program, applicants must satisfy English Proficiency and one (1) of the additional criteria:

For students who obtained their credentials outside the United States from a non-English-speaking country, proof of English proficiency will be requested.

AND

High school diploma from a university-recognized high school with a minimum 2.0 cumulative GPA or university-recognized high school equivalency such as GED, TASC, or HiSET;

OR

High school diploma plus a previously earned Associate-level or higher degree from a nationally, regionally, or government-accredited college or university;

OR

High school diploma plus twenty-four (24) college-level credits (does not include remedial credits) from a nationally, regionally, or government-accredited college or university earned with a minimum 2.0 cumulative GPA;

OR

Approval from the Admissions Committee following a review of factors considered essential for academic success, including previous academic progress, non-academic achievements, and any additional information requested by the Committee as they relate to standards set by the University’s governing bodies.

The Bachelor of Business Administration program consists of a program requirement of 126 credit hours, including 60 credits of core business courses, 30 credits of integrative studies courses, and 36 credits of Concentration and Elective Courses. Students must complete one-hundred-twenty-six (126) prescribed credit hours with a program grade point average of 2.0 or higher.

BBA program standard duration is 4 years. The duration of the program may vary based on individual circumstance. Students must apply for graduation and meet all academic and financial requirements. Upon graduation and fulfillment of all graduation requirements, students will receive a Bachelor of Business Administration.

Program Information

Bachelor of Business – Premium

COURSE CODE Business Core Courses (60 Credits) CREDIT HOURS
BUS 300 Foundations of Business 3
ACC 300 Principles of Accounting 3
ECO 300 Concepts of Microeconomics 3
ENG 315 Business Communication 3
MTH 300 Foundation of Statistics 3
BUS 306 Introductions to Business Law 3
ECO 301 Concepts of Macroeconomics 3
ORG 300 Introductions to Organizational Behavior 3
LDR 300 Introductions to Leadership 3
MKT 300 Principles of Marketing 3
FIN 300 Essentials of Corporate Finance 3
TECH 310 Management of Information System 3
MGT 300 Fundamentals of Decision Making 3
LDR 303 Foundations in Operations Management 3
ENT 300 Essentials of Entrepreneurship 3
RES 300 Introductions to Business Research 3
CAP 400 Development of Business Strategy 3
MKT 301 The Necessities of International Marketing & Culture 3
MKT 302 Principles of Advertising 3
MGT 301 Introduction to Sales Management 3
COURSE CODE Integrative Studies (30 Credits) CREDIT HOURS
COM 101 Composition 1 3
COM 102 Composition 2 3
COM 207 Critical Thinking & Research (IST 390) 3
MTH 115 College Algebra 3
SBS 210 Psychology, Motivation, and Decision-Making 3
HUM 201 History of Social Movements 3
SCI 215 Creating a Sustainable World: Technology and Energy Solutions 3
MTH 120 Personal Finance (IST 212) 3
COM 206 Speech, Debate, and Ethics (IST 301) 3
HUM 231 Language, Culture & Power (IST 311) 3
COURSE CODE Electives Courses (30 Credits) CREDIT HOURS
SBS 220 Introduction to Political Economy 3
PMP 300 Fundamentals of Project Management 3
ACC 301 Principles of Managerial Accounting 3
HRM 400 Principles of Human Resource Management 3
ENT 404 New Product Development for Entrepreneurs 3
Digital Transformation and Innovation
Innovation and Design Thinking 3
Business Analytics 3
Industry Consulting and Problem-Solving Practicum 3
Innovation and Design Thinking 3
Research Modules for Business I (Mandatory) 3
Research Modules for Business II (Mandatory) 3
Masters Bridging Courses 6
TOTAL PROGRAM CREDIT 126
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