Kandice Jackson

Director of Growth Marketing and Analytics

Kandice Jackson serves as Director of Growth Marketing and Analytics at Westcliff University, where she leads growth marketing, performance strategy, and data analytics to support enrollment growth and marketing efficiency. Kandice and her team partner with enrollment and cross-functional stakeholders to turn data-driven strategy into measurable results while advancing Westcliff’s mission of delivering innovative, student-centered education.

Kandice brings more than two decades of marketing leadership experience in higher education, with expertise spanning growth marketing, performance strategy, brand development, and analytics. Throughout her career, she has led regional and institutional marketing initiatives across multiple markets and brands, strengthening brand reputation, improving performance, and supporting sustainable enrollment growth.

She holds an MBA in Marketing, MS in Digital Marketing & Analytics, and MEd in Instructional Design, a combination that enables her to bridge marketing strategy, data, and the learner experience. Kandice is also a Certified Artificial Intelligence Strategist, published author, and speaker on AI in modern marketing. She brings a forward-looking perspective to how marketing teams use emerging technologies to improve decision-making, operate more effectively, and scale for growth.

Outside of work, Kandice is passionate about health and fitness. A finisher of multiple half-marathons, she brings the same energy, discipline, and commitment to her personal pursuits that she brings to her professional work.