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Westcliff University
Alumni Affairs & Career Services

Personal Branding


You have a personal brand, whether you know it or not. “It’s what people say about you when you leave the room.” Personal branding is about taking responsibility for how you present yourself. The components of your personal brand are: how you speak,  how you introduce yourself, your attitude, how you treat others, how you dress, and your body language, what you are known for, your level of expertise, skills, and strengths, and your online persona (your social media, blogs, website, press, coverage).

The question is….


Here are 3 strategies to help you manage your personal brand:

Elevator Pitch

At a job interview, career fair, networking/social event, you will most likely be asked, “Tell me about yourself?” This is a perfect opportunity to tell your story (your achievements, value, and goals). Here are some examples on how to answer that question.

Tell me about yourself

Preparing your Elevator Pitch 

WU Elevator Pitch Worksheet

How to Present Yourself

The way you dress and present yourself for a job interview can make or break landing the job. One of the top reasons candidates are not hired is because of their appearance and/or poor dress. 

Only 8% of what you say, makes up the first impression. The rest is how you look and how you present yourself. 

As you build your personal brand and express your brand through your behavior, ask yourself: How do I want to be perceived? What messages does my body language need to send to create that perception?

How to Dress for an Interview

We recommend you do research of your prospective company and dress according to the company culture and industry. Here are some general guidelines:

Interview Attire 

Social Media

Personal branding also extends your persona on online platforms. 


  • 70% of hiring managers say they’ve successfully hired with social media.
  • 89% of companies plan to recruit on social media.
  • 70% of employers use social media to screen candidates before hiring. 

So before you post, pause – if you think it could be questionable or inappropriate, we suggest not to post.

Suggested Guidelines

u go with your Suggested Guidelines Here

Westcliff Students Westcliff Students

A teacher is a compass that activates the magnets of curiosity, knowledge, and wisdom in the pupils.

Ever Garrison