Westcliff MBA – Masters of Business Administration
The Westcliff MBA program prepares you for a career in management or entrepreneurship. At Westcliff University you will
- Work in diverse teams, make presentations, and lead case study analyses
- Build a foundation in management principles
- Develop your ability to think critically and problem solve creatively
- Take advantage of workshops and guest speaker presentations, offered throughout the year on both online and hybrid programs.
- Network with students and faculty working in a wide range of industries
- Equally important, you will learn from professors who are senior managers or business owners.
MBA Program Description
The Master of Business Administration (MBA) degree program prepares individuals for careers in management. More specifically, its aim is to provide an opportunity for men and women to develop knowledge, abilities, attitudes, and understanding that will constitute a foundation for growth into competent business management professionals, qualifying graduates to seek employment in major industries, including computer-related services, investment banking/securities and consulting in the areas of marketing, research, analysis, and/or finance.
MBA Program Objectives
Westcliff University’s Masters of Business Administration program seeks to develop persons who can function successfully in upper middle management and top management positions. The emphasis is
on strategic management concepts and principles. The M.B.A. program makes use of recent research findings, uses complex computer models, stresses the importance of human relations skills, and integrates strategic management processes through an objective worldview.
The following are the educational program objectives for the Master of Business Administration:
- Develop mastery of functional components of business – economics, marketing, accounting, finance, law, organizational behavior, and leadership.
- Assess effectively, both orally and in writing, information and ideas pertinent to business decision marketing.
- Appraise current information technology effectively to support business decision making.
- Value and integrate diversity and a global perspective in business decisions.
- Compile independent, critical thinking, and reasoning skills to critique problems and develop problem-solving and decision making abilities.
- Integrate ethical issues in a business context and formulate alternatives that demonstrate ethical values.
Master of Business Administration Program
Core Course Requirements (27 Credit hours)
BUS 500 Organizational Leadership – 3 credit hours
BUS 540 Organizational Behavior – 3 credit hours
BUS 510 Marketing Management – 3 credit hours
BUS 505 Managerial Economics – 3 credit hours
BUS 530 Managing Information Systems & Technology – 3 credit hours
BUS 535 Managerial Accounting – 3 credit hours
BUS 550 Financial Management – 3 credit hours
BUS 525 Strategic Management in a Globalized Economy – 3 credit hours
BUS 557 Applied Methods Capstone – 3 credit hours
* BUS 500 is a course that immerses students in Westcliff University’s learning culture and introduces the MBA curriculum. In the Organizational Leadership course, students develop conceptual frameworks that will enable them to organize and integrate their experiences into the Management Core courses, which will also forge essential learning partnerships with faculty and fellow students. Using case studies and other learning methodologies, faculty will provide a learning structure that allows for in-depth consideration of the key issues facing enterprise leaders. In this way, faculty demonstrates the standard for case discussion and analysis that is expected throughout the MBA program.
** The Applied Methods course BUS 557 is a comprehensive project that integrates prior course materials. Therefore, students should schedule BUS 557 as the last course in the program, after completing their area of Concentration.
Student must complete thirty-six (36) prescribed credit hours with a cumulative G.P.A. of 3.0 or higher. Students must apply for graduation and meet all academic and financial requirements.
MBA Areas of Concentration
In addition to the core requirements, students may choose a concentration within the MBA program. In order to graduate with a concentration, students must complete all courses specified in the desired area in addition to all of the MBA core course requirements.
If a student elects to not do a concentration he or she will need to choose three (3) courses (A total of nine (9) credit hours) from the concentration electives below in order to meet the MBA Program graduation requirements.
Students must take three (3) courses, totaling 9 credit hours in the area of their concentration while in residence at Westcliff University.
Concentration In General Management
By focusing on fundamental business principles and general management competencies such as managerial communication and decision making skills, Westcliff’s MBA in General Management can introduce students to new strategies for success in business.
BUS 600 Managerial Communication – 3 credit hours
BUS 601 Operations Management – 3 credit hours
BUS 602 Business Law -3 credit hours
BUS 603 Sales Management – 3 credit hours
BUS 604 Data Analysis & Business Intelligence – 3 credit hours
Concentration In Marketing
This concentration prepares students with the knowledge and tools they need to be a marketing department director, manager, or officer. The program emphasizes the global aspects of marketing, the preparation of various specialized plans for marketing, sales, and advertising and the relationship between the marketing department and other departments of the firm.
BUS 605 Business Research Methodology- 3 credit hours
BUS 610 Consumer Behavior – 3 credit hours
BUS 611 Electronic Commerce Marketing Management – 3 credit hours
BUS 612 Market Research – 3 credit hours
BUS 652 Entrepreneurial Marketing – 3 credit hours
Concentration In Financial Management
The financial management program is designed to provide both a sound theoretical and a conceptual and practical framework for financial managers. Special emphasis is placed on growth and diversification policies, evaluation, and management of securities portfolios, investment banking and merger strategies, analysis of foreign exchange rate movements, formulation of plans to reduce foreign exchange risk exposure, and case and/or research projects dealing with contemporary financial issues.
BUS 620 International Finance – 3 credit hours
BUS 621 Entrepreneurial Finance – 3 credit hours
BUS 622 Financial Statement Analysis – 3 credit hours
Concentration In International Business
Business activities have an increasingly global reach. Successful business professionals must have a thorough knowledge of international business environments and be able to operate within individual foreign markets. Specific issues covered in this Concentration include cultural, economic and legal issues, as well as exporting, franchising, licensing, foreign direct investment, and outsourcing. Students develop skills in areas such as international risk analysis, international human capital development, international communication, site selection, matching markets, and products/services, etc.
BUS 630 International Business – 3 credit hours
BUS 631 Managing Global Diversity – 3 credit hours
BUS 632 Managing International Human Resources – 3 credit hours
Concentration In Organizational Management
The purpose of the concentration in organizational management is to provide students with the skills and practical and theoretical concepts that will assist them when seeking promotions or positions in management and supervision. This concentration is designed to prepare diverse adult learners to become effective, change-oriented leaders in an international society by adding distinctive and challenging curricula.
BUS 607 Human Resource Management – 3 credit hours
BUS 640 Managerial Decision Making – 3 credit hours
BUS 641 Leading Strategic Change within Organization – 3 credit hours
BUS 642 Managing Workplace and Conflict Resolution – 3 credit hours
Concentration In Entrepreneurship
Innovation and flexibility are the secrets to success in today’s business marketplace. The entrepreneurship MBA fosters the enterprising spirit and managerial autonomy that businesses rely on to stay competitive in this dynamic economy. Westcliff MBA students who specialize their program in entrepreneurship also learn how successful entrepreneurs gain access to the resources needed; launch their venture; grow their business; and, finally, exit their business.
BUS 621 Entrepreneurial Finance – 3 credit hours
BUS 651 Entrepreneurship and New Ventures – 3 credit hours
BUS 652 Entrepreneurial Marketing – 3 credit hours
BUS 672 eBusiness Entrepreneurship – 3 credit hours
Concentration In Health Care Management/Administration
Today’s healthcare administrators are integral to the successful management of medical organizations, including hospitals, nursing homes, hospice facilities, insurance companies, provider networks and government policy organizations. They are expected to examine business from multiple perspectives, drawn from a cross-section of multidisciplinary expertise. An MBA in Health Care Management graduate program focuses on the application of essential business disciplines to managerial issues in health care.
BUS 660 Health Care Systems – 3 credit hours
BUS 661 International Health Policy and Management – 3 credit hours
BUS 662 Health Care Strategic Management – 3 credit hours
Concentration In e-Business Management
The e-Business Management Concentration at Westcliff University is designed to integrate technology, business, marketing, and employability skills to prepare you for jobs in the burgeoning field of e-business. In order to run smoothly, companies rely on the electronic function by qualified and knowledgeable professionals. When it comes to computerized business skills, a student that studies an MBA in e-Business has a strong force. In today’s world of information technology, such a degree is certain to lead to a successful and rewarding career.
BUS 670 e-Business Technologies – 3 credit hours
BUS 611 Electronic Commerce Marketing Management – 3 credit hours
BUS 672 e-Business Entrepreneurship – 3 credit hours
Concentration In Supply Chain Management
The Supply Chain Management Concentration is focused on the study of the movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption, based on efforts of multiple organizations. Students will learn how to maximize customer value and achieve a sustainable competitive advantage. Emphasis is placed on product development, sourcing, production, and logistics, as well as the information systems needed to coordinate these activities.
BUS 680 Intro to Supply Chain Management – 3 credit hours
BUS 681 Purchasing and Inventory Management – 3 credit hours
BUS 682 Transportation and Logistics Management – 3 credit hours
BUS 500 Organizational Leadership (3 credit hours)
This course introduces organizational leadership program at an advanced level. It discusses Kouzes & Posner’s model of leadership as applicable to business organizations. Students will have the opportunity to examine their own leadership styles in the light of this model. Through their studies, students will be able to assess, understand, and improve their own approach to leading, as well as their ability to select and evaluate leaders.
BUS 505 Managerial Economics (3 credit hours)
This course applies economic principles and methodologies to business decision problems relating to costs, prices, revenues, profits, and competitive strategies and provides an analytical base for study of the corporate strategy process. Basic economic theory and application of analysis to management decision-making are covered. The general model used for organizational architecture consists of three aspects of corporate organization. Theory is also applied to topics such as performance evaluation, leadership, understanding the business environment and ethics.
BUS 510 Marketing Management (3 credit hours)
This course explores topics in sales force management, including alignment of field organizations, use of resellers, and compensation. This course will present tools and techniques to help influence others, build relationships, and inspire trust.
BUS 525 Strategic Management in a Globalized Economy (3 credit hours)
This course will focus on strategic development and integration of knowledge in functional areas of management. Students will be asked to examine the strategic role of information systems, marketing and management within modern business organizations, organizing, managing, and controlling information systems, and marketing and management in order to develop an understanding for strategic frameworks.
BUS 530 Managing Information Systems and Technology (3 credit hours)
This course focuses on the impact of technology on organizations. Topics include information awareness, decision architecture and internal knowledge dissemination. In addition, the course will cover tools and techniques for competitive analysis, strategic planning, and strategy implementation, addressing the use of information, knowledge, and technology as a strategic asset.
BUS 535 Managerial Accounting (3 credit hours)
This course provides students with accounting and analytical skills useful for managerial decision-making. Topics covered include: performance evaluation, pricing and operational decisions, strategy, cost allocation, variance analysis, inventory and capital budgeting, among others.
BUS 540 Organizational Behavior (3 credit hours)
This course begins with an critical examination of the personal characteristics of organizational members and how it influences the effectiveness of organizations and their members. Special attention is given to the role of teams in organizations, stages of team development, and actions that can support the development of effective teams. The realities of interpersonal processes are considered through analysis of the roles of power, politics, and conflict in organizations. Leadership behavior is also critiqued in terms of leaders as facilitators of organizational and member effectiveness.
BUS 550 Financial Management (3 credit hours)
This course is an applied financial and managerial accounting course. The course focuses on the principles of financial and managerial accounting used to resolve difficult strategic and operational decisions. The objective of this course is to provide the decision makers with financial and managerial accounting theory, concepts, and tools necessary to make better financial management decisions as well as enable the student to make sound judgments regarding financial analyses performed by others.
BUS 557 Applied MethodsCapstone(3 credit hours)
This course is intended to be a challenging and exciting capstone course for the graduate business school curriculum. Also, it provides a foundation for performing empirical research in business areas. The capstone course will be structured around a framework of measurement principles covered in the executive M.B.A program. The students will be required to use different methods and principles learned in this program as a foundation for their final project of the program.
BUS 600 Managerial Communication (3 credit hours)
Managerial Communication emphasizes communication competencies that can help ensure business success. Students learn how to write effective, persuasive messages; conduct business research, analyze information, and write a business proposal or report; deliver an effective oral presentation with visual aids; and create corporate training materials. Also addressed are group dynamics, intercultural communication, media relations, and ethics.
BUS 601 Operations Management (3 credit hours)
This course introduces a variety of quantitative techniques with wide-ranging application potential in areas of operations management and analysis. Topics will typically include linear programming approaches to resource allocation, statistical techniques for quality control, inventory models, project scheduling networks, and basic queuing systems.
BUS 602 Business Law (3 credit hours)
This course focuses on the legal environment of business enterprise from the moral and social aspects of law. Emphasis is placed on the legal system and its significance in decision making
BUS 603 Sales Management (3 credit hours)
This course covers the theory and practice of selling effectively, including relationship selling, solution selling, and strategic account management. The course ends with economics and best practices of customer acquisition, retention, and relationship expansion.
BUS 604 Data Analysis and Business Intelligence (3 credit hours)
This course is designed to achieve an understanding of fundamental notions of data presentation and analysis and to use statistical thinking in the context of business problems. The course deals with modern methods of data exploration (designed to reveal unusual or problematic aspects of databases), the uses and abuses of the basic techniques of inference, and the use of regression as a tool for management and for financial analysis.
BUS 605 Business Research Methodology (3 credit hours)
This course is designed to develop and understanding of performing business research. Emphasis is placed on the development of skills necessary to perform graduate-level research in the field of business. The course deals with the tools, techniques, and the changing paradigms of business research and their application in decision making. The topics covered are the research process, literature review, formulation of the problem and related hypothesis, theoretical framework, research designs and methodology, primary and secondary data sources, data reliability and validity, measurement and scaling, construction of questionnaires and surveys, interviewing techniques, sampling requirements and techniques, data preparation and analysis, report writing and referencing.
BUS 607 Human Resource Management (3 credit hours)
The course has been designed to throw the insights towards different avenues of human resource management. The course guides all the human resource functions and relates the functions with quality of work life, productivity and profits. The course has also been organized to provide knowledge about global human resource management context and its competitive nature, financial and legal implication of human resource management. Working with diverse work force and international perspective of human resource management are some of the additional incorporation in the course.
BUS 610 Consumer Behavior (3 credit hours)
Students in this course examine basic concepts and research results from marketing and the social sciences to better understand customers and their needs. Coursework addresses the decision process of buyers, factors affecting purchasing decisions and customer satisfaction. Implications for marketing strategies (e.g., market segmentation, product design and promotion) are discussed. In addition, basic concepts of buyer behavior – including pre- and post-purchase attitudes and behavior patterns, as well as information processing relating to the functional areas of marketing – are included. Managerial applications to marketing are also emphasized.
BUS 611 Electronic Commerce Marketing Management (3 credit hours)
This course explores the world of e-commerce and its impact on business practices. Topics include opportunities, issues, alternatives and techniques to support development of an e-commerce marketing plan and a related website. Understanding customer needs and concerns is addressed, as is understanding their impact on members of the supply chain. Students evaluate alternative e-commerce websites, plan a site that meets marketing objectives and examine ways to promote the site to target audiences.
BUS 612 Market Research (3 credit hours)
Marketing Research teaches students how to gather and analyze data to assist in making marketing decisions. The course addresses both quantitative and qualitative research techniques, including written questionnaires, telephone surveys, test marketing and focus groups. Emphasis is placed on examining how marketing research can help managers make better decisions regarding target markets, product features, positioning, pricing, advertising and new product introductions. Students are encouraged to consider ethical implications of specific marketing research activities.
BUS 620 International Finance (3 credit hours)
International Finance examines, in detail, international financial flows and balance of payment considerations. Corporate exposure to international currency fluctuations (including foreign exchange rates and markets), and methods of hedging risks in international transactions, are addressed.
BUS 621 Entrepreneurial Finance (3 credit hours)
This course concentrates on the needs of, and financial issues surrounding, entrepreneurial ventures. Topics include internal financial operations of a venture, obtaining seed and growth capital from various sources, and evaluating funding decisions and alternatives as they impact the firm. Other topics include acquisitions, valuing a company, preparing for and executing an initial public securities offering, planning an exit strategy and bankruptcy. Students apply course concepts using real-world cases.
BUS 622 Financial Statement Analysis (3 credit hours)
This course emphasizes fundamental techniques of financial statement analysis. Building on core accounting and investment concepts, coursework addresses analysis (including ratio analysis) and interpretation of financial accounting information such as that presented in balance sheets, income statements, and statements of cash flows. Coursework also examines accounting information in investment and credit decisions.
BUS 630 International Business (3 credit hours)
International Business presents key concepts and skills needed to identify international opportunities/threats, analyze their impact, and formulate appropriate strategies and implement applicable action plans to achieve company goals. The course helps students understand today’s competitive global environment, marketing, finance, and policy. In addition, students examine legal, logistical, organizational and cultural issues.
BUS 631 Managing Global Diversity (3 credit hours)
This course examines benefits and challenges of managing diversity in the workplace, as well as methods for using diversity to create a competitive advantage. Students analyze ways in which to develop a supportive, nondiscriminatory and productive work environment. Additionally, coursework focuses on specific workplace issues related to differences in gender, race, cultural ethnicity, age, sexual orientation, physical/mental ability, social class, and religion.
BUS 632 Managing International Human Resources (3 credit hours)
This course examines strategy and tactics that make up the global human resources management field. The course provides a broad overview of how global human resources functions differ from those of domestic human resources, helps students develop an understanding of how global human resources strategy is crafted and shows how such strategy is put into effect. Particular emphasis is placed on staffing, compensation, training, performance management, labor relations, communication, and regulatory compliance within the global business environment.
BUS 640 Managerial Decision Making (3 credit hours)
This course explores decision-making from the perspective of managers who must decide how to allocate scarce resources under uncertainty. Combining qualitative and quantitative information is emphasized. Topics include framing decision problems, establishing evaluation criteria, determining trade-offs, constructing decision trees, estimating probabilities and risk, and taking responsibility for consequences. The roles of judgment, intuition and heuristics in decision-making are also explored. Students research a practical application of decision analysis.
BUS 641 Leading Strategic Change within Organization (3 credit hours)
This course will focus on the development of corporate strategy with implementation strategies at the functional levels of finance, operations, manufacturing, service delivery, marketing, sales and other relevant functions. Leadership and management philosophies and practices important in strategic planning will be considered as a critical component of implementation and strategic action. Topics include implementing strategic initiatives across multiple divisions of an organization; corporate and functional competitive dynamics; leading strategic change and change management, including stakeholder engagement, during strategic implementation; the critical importance of effective communication during strategic implementation; and measuring the success of strategic implementation.
BUS 642 Managing Workplace and Conflict Resolution (3 credit hours)
Students in this course review core concepts and theoretical frameworks in order to develop practical skills for preventing and managing workplace and personal conflict, and for learning effective tools for resolving disputes. Topics include the nature of conflict, conflict styles, communication, conflict dynamics, conflict intervention strategy and tactics, and third-party intervention.
BUS 651 Entrepreneurship and New Ventures (3 credit hours)
This course provides an overview of entrepreneurship in the context of new ventures. Coursework examines identifying and assessing opportunities, as well as forming and managing a new venture through maturity and exit. Topics include the entrepreneurship process; idea generation; opportunity assessment and selection; business plan creation; differentiation; new venture equity financing; due diligence; management team characteristics; growth management; and liquidity and exit mechanisms.
BUS 652 Entrepreneurial Marketing (3 credit hours)
This course covers the critical role of marketing in the success of a new venture. Coursework addresses opportunity screening, assessment and selection; market research, analysis, valuation and sizing; the value proposition and distinctive competence; segmentation, targeting and positioning; pricing; channels; sales management; communications; hiring; raising capital; and creating marketing plans to address various audiences.
BUS 660 Health Care Systems (3 credit hours)
This course introduces the structure and function of the medical care delivery system. Includes basic concepts and measures of health, disease, quality, values, needs and utilization; issues in health care manpower, institutions and system organization; general issues in policy, reimbursement and regulation; broad community, and organizational considerations in medical care organizations. The student is introduced to the principles of epidemiology and environmental health and demonstrates the application of epidemiology concepts to planning for the healthcare service needs of a population.
BUS 661 International Health Policy and Management (3 credit hours)
This course offers a framework for understanding national health reform policy and management issues in the U.S. and other nations, including industrialized, developing, and transforming nations.
BUS 662 Health Care Strategic Management (3 credit hours)
This course is concerned with the development of a general management perspective in establishing the strategic direction for a health delivery organization. Students gain an understanding of strategy formulation and implementation within the context of the managed care environment. Emphasis is on the integration of knowledge acquired in the previous management area courses.
BUS 670 e-Business Technologies (3 credit hours)
This course explores the various technologies which are related to electronic business involving both synchronous and asynchronous environments. Issues related to database management (including data warehousing and data mining), programming languages, infrastructures and information technology needed to build the networks that support e-Business, archiving, web authoring tools and homepage design, video streaming, secure socket layering, search engines, intranets, internet speed and access, servers, knowledge management, intellectual property management, and security are addressed. Students will build a website and begin an e-Business.
BUS 672 e-Business Entrepreneurship (3 credit hours)
This course will use an integrated approach to electronic business by applying the theories learned in all previous course work to the analysis of the e-Business site, which was developed and expanded upon by students in each of the e-Business concentration courses. Students will complete a professional portfolio of business plans including technology, financial, marketing, operations, venture capital such as necessary to secure funding, and strategy. An executive summary and formal, electronic presentation are required.
BUS 680 Intro to Supply Chain Management (3 credit hours)
This course is an Introduction to Supply Chain Management. This course reviews basic Supply Chain Management as well as integrated supply chain relationships.
BUS 681 Purchasing and Inventory Management (3 credit hours)
This course is about Purchasing and Inventory Management. This course reviews the many facets of supply management. Students examine the functional roles of those individuals having responsibility in this area.
BUS 682 Transportation and Logistics Management (3 credit hours)
This course is about Logistics and Transportation Management. This course reviews the area of logistics, distribution centers, including warehouse management and layout, transportation, and customer services as it applies to Supply Chain Management.