Graduate Certificate in Marketing

Graduate Certificate in Marketing

Program Description

The Graduate Certificate in Marketing is designed to support students in creating successful marketing strategies through the use of industry-recognized tools and technologies. Students will learn about digital advertising, campaign development, user acquisition, SEO, brand communication and more and come to understand how they can best support their organization’s business strategy through the marketing function.

Program Learning Outcomes

  1. Select solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories that influence the relationship between markets nationally and globally taking into account economic and social-culture systems.
  2. Have the ability to assess test marketing concepts and evaluate their application in marketing research.
  3. Employ internal marketing as an effective method for small and medium-sized enterprises and evaluate challenges to international entrepreneurship.

Admission Requirements
For acceptance into the Graduate Certificate in Marketing program, applicants must satisfy the following criteria:
An applicant with a bachelor-level degree, or equivalent, and a 2.5 GPA from a regionally or nationally accredited institution can apply to Westcliff University.

For students who obtained their credentials outside the United States from a non-English-speaking country, proof of English proficiency will be requested.

Course Requirements

MKT 500 Marketing Management 3 credit hours
MKT 600 Consumer Behavior* 3 credit hours
MKT 601 Digital Marketing Metrics & Management* 3 credit hours
MKT 602 Market Research* 3 credit hours
MKT 604 New Product Development & Launch* 3 credit hours

*Students must take MKT 500, and select three courses out of the four options.