The Graduate Certificate in Marketing prepares students with the knowledge and tools they need to be a marketing department director, manager, or officer. The program emphasizes the global aspects of marketing, the preparation of various specialized plans for marketing, sales, and advertising and the relationship between the marketing department and other departments of the firm.
Program Learning Outcomes
- Select solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories, that influence the relationship between markets nationally and globally taking into account economic and social-culture systems.
- Have the ability to assess test marketing concepts and evaluate their application in marketing research.
- Employ internal marketing as an effective method for small and medium-sized enterprises and evaluate challenges to international entrepreneurship.
Course Requirements (BUS 510 is a required course – you may choose any 3 of the remaining 4 courses)
|BUS 510 Marketing Management||3 credit hours|
|BUS 610 Consumer Behavior||3 credit hours|
|BUS 611 Electronic Commerce Marketing Management||3 credit hours|
|BUS 612 Market Research||3 credit hours|
|BUS 652 Entrepreneurial Marketing||3 credit hours|