Doctoral Certificate in Business Intelligence & Data Analytics

Program Description

The doctoral certificate in Business Intelligence & Data Analytics (BIDA) prepares business executives with the knowledge and acumen to solve complex business problems, enabling organizations to remain competitive in the 21st-century globalized economy. Through the use of data analytics and Business Intelligence (BI) tools, students will gain valuable insights about customers, competitors, internal operations, and external variables that influence organizational strategy, and will enhance their ability to make better strategic decisions.

Program Learning Outcomes

1. Develop effective presentation of business intelligence (BI) and data analysis, research, and recommendations through written forms of communication with specificity and appropriate to the intended audiences (Written Communication). 
2. Develop effective presentation of business intelligence (BI) and data analysis, research, and recommendations through oral communication of conventions and forms with specificity and appropriate to the intended audience (Oral Communication). 
3. Critique how a broader understanding of cultural differences, through the lens of business intelligence (BI) and data analysis, results in personal competencies that positively impact business strategies (Diversity).
4. Formulate how transformational leadership can improve the implementation of business objectives, regarding business intelligence (BI) and data analysis, no matter the location of the business (Team).
5. Evaluate how the relationship between vision and tactics can result in meaningful and successful strategies in a complex business environment through the lens of business intelligence (BI) and data analysis (Critical Thinking and Problem Solving).
6. Judge and measure how the internal and external criteria, regarding business intelligence (BI) and data analysis, for an organization may be used to maximize both efficiency and effectiveness of a business operation (Ethics).
7. Evaluate the essence of business intelligence (BI) and data analysis in existing literature to produce new, meaningful ideas that have practical application (Research).
8. Integrate the innovative principles in business operations, through the lens of business intelligence (BI) and data analysis, that contribute to the advancement of business management and leadership.
9. Create strategic opportunities by providing innovative solutions to complex business problems, regarding business intelligence (BI) and data analysis, using quantitative reasoning and methodologies that contribute to organizational sustainability (Quantitative Reasoning).

Course Requirements (12 Credit Hours)